Realized for my creative process class was an institutional ad for IED Firenze featuring its different departments: Fashion, Design, Management, and Visual Communication. The concept of the ads had to be developed using design trading cards or 'Elements of Creativity', that were created by yet another IED student by the name of Alice Paviotti. My keywords for this were: Fold, Pop Art, Pantone, Repetition.
Using said elements, I arrived at a concept that features Tangram elements that are separated but still come together to form one image, thereby communicating a unified message. As for the slogan I selected, it served to paint a picture of how brainstorming and team work can build on several ideas until they become one potent message.
Special thanks to Stephanie Ricca and Daniel Melro for the inspiration.
One of my selected cards on the left.